Nowadays, most commercial and nonprofit marketing initiatives deploy SEO (Search Engine Optimization) strategies to get their promotions rolling on the Internet. The appeal of the said technical specialty – as it is espoused and practiced by both novices and experienced SEO techs – lies primarily in its striking organic (free) characteristic; which means that companies don’t have to pay large sums of money to have it implemented in their online marketing campaigns.
The purpose of SEO is to increase a particular website’s SERP (search engine results page) ranking so that its link and title tags appear prominently against specific search terms (keywords) whenever a web surfer happens to launch a query that utilizes them. As per observed search engine practice, the top 3 search results almost always manage to garner the largest volumes of user traffic in their direction – making their placement locations the coveted virtual ‘real-estate’ that all brand websites compete against each other for.
The drive towards attaining good rankings, in turn, hinges primarily on the availability of keyword incorporated written content samplings; because of which the SEO Tech – Content Writer liaison/relationship becomes a prime and existential concern of any organic search marketing venture. The Internet (mediated though such ISP provisions as the Spectrum Bundle Deals in the U.S) plays a crucial role in helping to cement this affiliation – and keep it functional.
The Indispensability of the Written Word
Google and other search engines crawl and index all content pieces that their bots are able to reach by categorizing them thematically according to the main (focus & variant) keywords that they contain; and so it becomes the job of good SEO professionals to compile comprehensive listings of those terms that are not only relevant to their website launching aims, but are also convertible (i.e. they directly facilitate the successful completion of a consumer sales journey).
This latter category of strategically important keywords (which have to be placed in specific locations within the text of both onsite and offs site worded compositions) are referred to as ‘medium’ & ‘long-tail’ in the going SEO jargon.
As of yet, Google and its competitor search engines have not been able to muster the enormous resources of processing power required to minutely scrutinize every bit of graphical and/or multimedia material online to gauge its thematic categorization quest accurately; and so they are (for the most part) entirely reliant on any accompanying text pieces to make sense of them.
Addressing a Crucial Relationship
Written content, in other words, constitutes the edifice on which SEO techs strategize and apply their learned techniques – without which, no organic marketing project would remain minutely viable for even a second. The analogy of a painter without any canvas to paint on is a fitting one in this context, as it vividly illustrates the dialectic that exists between the practice of SEO and the production of content pieces tailored to it.
If you’re interested in gaining some further insights on this crucial topic of our time, consider reading up on the many online resources pertaining to SEO that you can access freely on the Internet. Or better yet, watch a televised production dealing with this subject (ideally through an affordable Spectrum TV Plans provision).